TITLE
"Surf Check IG Series" Animated Covers & Assets
2021
WHO
For the International Students & Programs Office🡥 at UC San Diego!
WHAT / WHY
A series of dynamic video covers for the beginning of Instagram carousels and an animated Mograph IG Story to kick-off the series!
📖 PROCESS
With the height of COVID-19 remote learning trailing off into
the distance, ISPO wanted to create a new guide for students to
get them excited for a potential return to campus. As a result,
the "Surf Check" series started to take traction.
I was asked to come in and help support the guide, which they
wanted to transition into a social media campaign on Instagram.
MY PROPOSAL
The idea was to utilize an Instagram carousel post to convey the information to students. To make the posts more engaging for the eye, I decided to propose three possible ways to integrate video into carousel.
PROPOSAL 1: Static Cover
The first idea I had was stick closer to a traditional image carousel by avoiding the use of sound and to do generally static animations. This meant that it would stand out in comparison to an image, but not go so far as to act as a video-object.
PROPOSAL 2: Video Card
The second idea was to lean into video and have a card in the
carousel act as a mini-video to be watched. It would ultimately
reiterate information that could be found in text later in the
carousel, but would offer options to the user in terms of how
they would want to consume their content.
Also, since the information is from a guide and intended to
assist a student at UC San Diego, having the information in text
form would increase the utility for referencing if it was to be
saved. As a result, the video would lend itself to the first
watch, while the rest of the guide for the second reference.
PROPOSAL 3: Video in Card
The third idea was to integrate live video within a design of a card. This would add an element of interest as well as expand the options to convey information.
A DECISION
After presenting these three versions, the team decided to use static covers but to add sound design & music to further draw in viewers scrolling past. This continued to be featured in every Surf Check post, becoming an integral part of the branding.
THE LAUNCH IG STORY
The launch story aimed to convey ISPO as a wealth of knowledge that a student had access to to make the most of their time at UC San Diego.